KP Writes
Creating a Social Media Strategy from Scratch
Creating a full social media strategy may seem like a daunting task and it sometimes can be, but let’s take it one step at a time and get that stellar content out the door and to your audience!
How to Conduct a Full Social Media Audit
Social media audits are something you’ve probably already done without realizing it and I’ll cover my strategy for completing one when you take on a new (to you) set of accounts. At the end of your audit, you’ll have a zoomed out snapshot of the state of the company’s social media channels and data that can then directly inform your strategy moving forward.
Adam Mosseri Says, “Make It So” for Instagram’s Future
Instagram is failing in their attempt to dethrone TikTok as a top video streaming and sharing platform, here's why.