Kiersten Pavoncello 8/1/23 Kiersten Pavoncello 8/1/23

I’m writing a book!

A brief update on where I’ve been!

Kiersten Pavoncello 9/3/22 Kiersten Pavoncello 9/3/22

Creating a Social Media Strategy from Scratch

Creating a full social media strategy may seem like a daunting task and it sometimes can be, but let’s take it one step at a time and get that stellar content out the door and to your audience!

Kiersten Pavoncello 8/20/22 Kiersten Pavoncello 8/20/22

Imposter Syndrome

Every time I sit down to plan out or write an article for this blog I think to myself, “What authority do I even have to be talking about these topics? Why would literally anyone read or care about what I have to say?”

Kiersten Pavoncello 8/13/22 Kiersten Pavoncello 8/13/22

How to Conduct a Full Social Media Audit

Social media audits are something you’ve probably already done without realizing it and I’ll cover my strategy for completing one when you take on a new (to you) set of accounts. At the end of your audit, you’ll have a zoomed out snapshot of the state of the company’s social media channels and data that can then directly inform your strategy moving forward.