Copywriting | Marketing | Editing | SEO

 

Relevant Experience

Digital Marketing Coordinator 1/2022 – Present

abSketches (York, PA)

Created and implemented the company's first brand style guide and social media best practices document. Crafted an online content, social media, and email newsletter strategy from scratch using best practices and advocated for the use of video content and platforms such as TikTok and Reels. Wrote and edited industry blog posts covering a variety of visual marketing topics and market trends to establish authority and industry thought leadership. Compiled monthly analytics and performance metrics reports with data from Sprout Social and Google Analytics to display the growth of social platforms, website growth, and demonstrate ROI. Collaborated with clients on social media campaigns to create content to represent their project. Redesigned company website and implemented SEO strategy for SERPs.

 

Receptionist & Social Media Consultant 12/2015 – 11/2020

Hamilton & Musser (Mechanicsburg, PA)

Advocated for the company to begin using social media to acquire new clients and create a communication bridge to current clients regarding company news and announcements. Collaborated with shareholders and coworkers to discuss social media strategy. Recognized for acute attention to detail and strong client communications. Created content for social media posts and announcements leading to client awareness of company announcements. Advised management and shareholders on social media strategy to help grow the business and create meaningful online connections with current clients. Provided client services such as account maintenance, appointment scheduling, and new client onboarding procedure. Performed end of funnel duties to sell our services through a referral-based program.

· Recognized for acute attention to detail and client communications.

· Created content for social media posts and announcements, leading to client awareness of company announcements.

 

Marketing Intern 11/2020 – 7/2021

Old Fashioned Marketing (New York, NY; Remote)

Created engaging static and video design projects in Canva, such as social posts and email marketing templates. Conducted marketing research. Used Instagram for client curation. Conducted Instagram hashtag audit and research. Create social media posts in branded voice. Social video production and design. Advised management on social media best practices. Managed projects with Asana.

· Understanding and implementation of existing branding for the company and clients.

 

Other Experience

Community Engagement Discord Server Owner - Personal Project

Unus Annus Lore Hunters (presently named M.C.J. Lore Hunters post Unus Annus channel deletion) 2020 - Present

Created a Discord server for fans of the Unus Annus YouTube channel to discuss and solve lore puzzles left in daily videos.

· Server grew to viral popularity (17k+ active members) following YouTuber MatPat’s mention of the server in an Unus Annus lore video.

· Vetted, interviewed, and hired moderators to run day-to-day server activities.

Cosplayer - Personal Branding Project 

Skyward Song Cosplay 2016 - Present

Rebrand initiative including new logo, brand colors, fonts. (2022)

Created a personal brand used for cosplay projects entitled Skyward Song Cosplay. (2016)

· Brand book established including brand colors, fonts, logos, and use cases.

· Maintained brand voice and presence online to establish a firm base; grew audience to include 5k + followers on Facebook and Instagram; community management and engagement.

· Designed and created award-winning original cosplay designs.

Front Line Employee 

BJ’s Wholesale Club (York, PA) 2011 - 2016

Utilized strong customer service when assisting individuals in purchasing memberships and completing returns or exchanges. Maintained adequate inventory by ordering and organizing supplies. Used management and coaching skills to supervise cashiers on the front line and oversee the break schedule.

· Preserved profits by reducing the number of preventable losses.

Apps & Platforms Used

  • Google Analytics

  • Google Suite (Docs, Sheets, Drive, Presentations)

  • Sprout Social

  • Buffer

  • Meta Business Suite (Instagram and Facebook content management, analytics, and scheduling)

  • LinkedIn

  • TikTok

  • Discord (Server Owner/Community Management)

  • Canva

  • Adobe Creative Suite (Photoshop, Illustrator, Lightroom, Premiere, InDesign, and AfterEffects)

  • GIMP

  • Corel Video Studio

  • Asana

  • Microsoft Office (Word, PowerPoint, Excel, Outlook)

  • Squarespace & WordPress

  • Airtable